The Role
As an Senior Manager, Paid Social B2B, you will play a key role in developing and executing high-performing, data-driven social strategies that support pipeline growth for enterprise and mid-market B2B clients. You’ll work closely with Directors and cross-functional partners to translate complex buyer journeys into effective full-funnel paid social programs.
Reporting into the Associate Director, Social B2B, this role is ideal for a strong B2B social practitioner who blends hands-on expertise with emerging leadership skills. You’ll contribute to the evolution of our B2B social media approach, help operationalize best practices across LinkedIn, Meta, Reddit, and emerging platforms, and ensure campaigns are optimized toward meaningful business outcomes—not just engagement.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $84,000- $100,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
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Wpromote recruiting communications will only be sent through our official channels via
wpromote.com email addresses. If you see a posting elsewhere that is not reflected on
Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership.
Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.
Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.
Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.
Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot.
Assisting with B2B new business efforts, including research, POV development, and pitch support.
Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications.
Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.
You Must Have
3-5 years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs.
Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics).
Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists).
Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).
Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences.
Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.
Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients.
Bachelor’s degree in Marketing, Business, Analytics, or a related field.
