The Role
Wpromote is looking for a sharp Paid Social Manager to manage scalable full-funnel paid social advertising campaigns across a portfolio of clients. This is a hands-on role: build campaign strategy, execute high-quality activations, optimize to business KPIs, and partner with cross-functional counterparts such as Creative leads to test social-first creative as well as Data Science leads to operationalize modern measurement. We’re looking for someone who’s dedicated to cultivating curiosity, operates with a learning mindset, and is passionate about driving results while having fun along the way. If we could describe an ideal candidate for this role, words like analytical, strategic, proactive, collaborative, conversion-focused, and creative come to mind.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $70,000 - $85,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
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Wpromote recruiting communications will only be sent through our official channels via
wpromote.com email addresses. If you see a posting elsewhere that is not reflected on
Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
Formulate full-funnel paid social strategies that tie media decisions to client business objectives (e.g., revenue growth, CPA, LTV, lead generation, brand awareness).
Own day-to-day campaign setup, activation, and optimization across platforms including Meta, TikTok, Snap, Reddit, Pinterest, X, Nextdoor, and other relevant channels.
Lead client communications for assigned accounts (with Director support), including weekly reporting, optimization rationale, and recommended next steps.
Translate creative insights into testable hypotheses and partner closely with Creative leads (in-house teams, Wpromote creative retainers, or third-party agencies) to iterate on social-first creative assets and sequencing.
Design and run experiments and A/B tests, capture learnings, and scale winning tactics; track experiment velocity and ensure insights are documented.
Apply strict QA, tagging, and tracking discipline to ensure accurate delivery and measurement integrity.
Build and maintain measurement-accurate setups, including platform pixel tagging, server-to-server integrations (CAPI/SDK where applicable), and first-party signal capture; leverage tools such as Events Manager and Pixel Helper to identify and escalate gaps to senior measurement partners.
Participate in cross-functional pod workflows (Creative, Data Strategy, Paid Search, Programmatic) and execute against shared KPIs.
You Must Have
2–3+ years of paid media experience (paid social, paid search, and/or media buying) in an agency or in-house/client environment.
Hands-on experience building, optimizing, analyzing, and reporting on paid social campaigns across Meta and at least one additional platform (e.g., TikTok, Snap, Reddit, Pinterest, LinkedIn, X, Nextdoor, Google).
Strong operational fluency with Meta Ads Manager and other platform UIs; comfortable exporting, analyzing, and manipulating campaign data.
Familiarity with Google Analytics / GA4 (or tools such as Northbeam, Adobe, TripleWhale, etc.) for basic cross-channel and assist analysis.
Solid skills in Excel and/or Google Sheets.
Comfortable working independently in a fast-paced, deadline-driven environment.
Highly detail-oriented, with strong QA habits and a bias toward documenting processes and results.
Facebook Blueprint certification preferred.
Nice To Have
Experience leveraging Smartly.
Basic SQL skills and/or experience working with BI tools.
Exposure to server-side tracking (CAPI), enhanced conversions, and incrementality testing.
Experience running audience and creative tests at scale, with familiarity using asset-level diagnostics (e.g., thumbstop rate, hold rate).
