Where is the Director of Marketing Technology & Development role at Pattern located?

The Director of Marketing Technology & Development position at Pattern is based in Lehi, UT, US. This is an on-site position.

What type of employment is the Director of Marketing Technology & Development role at Pattern?

The Director of Marketing Technology & Development position at Pattern is a Full time role.

What experience is required for the Director of Marketing Technology & Development role at Pattern?

The Director of Marketing Technology & Development position at Pattern requires 14+ yrs exp.

What skills are required for the Director of Marketing Technology & Development role at Pattern?

Key skills for the Director of Marketing Technology & Development position at Pattern include: machine learning, large language models, javascript, typescript, github.

Director of Marketing Technology & Development — Pattern

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected].

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

Pattern needs a Director of Marketing Technology and Development to own the full infrastructure behind our marketing: pattern.com, technical SEO, the complete MarTech stack, attribution, and a growing development team. You'll report directly to the CMO and serve as the technical architect who turns strategic vision into working infrastructure at global scale. This is a full-time role and will work a hybrid schedule based in Lehi, UT.

What is a day in the life of a Director of Marketing Technology & Development?

Own pattern.com and all marketing web properties globally: architecture, performance, CMS, conversion optimization, and a forward-looking product roadmap aligned to pipeline goals across all regions

Lead the MarTech strategy that supports all marketing initiatives, anchored in integrating the marketing stack into Salesforce. Evaluate, rationalize, and own every tool, from marketing automation to analytics and emerging platforms, including make-vs-buy decisions and vendor negotiations. Partner with Revenue Operations as the marketing technology lead, owning the operational sync between marketing systems and Salesforce so leads, scoring, and campaign data flow cleanly and the funnel runs end to end

Own the technical SEO and GEO infrastructure that makes Pattern discoverable in both traditional search and AI-powered engines (ChatGPT, Claude, Gemini), including Core Web Vitals, structured data, schema markup, and global multi-region configuration

Build and maintain the full measurement stack: tag management, conversion APIs, server-side tracking, UTM governance, and attribution modeling that connects spend to pipeline

Write code alongside the development team on frontend, backend, and integration challenges using modern tooling and AI-assisted development workflows

Manage and grow a distributed development team including a Lead Technologist and Testing and Optimization Manager, setting engineering standards, sprint priorities, and code review culture

Build and manage a systematic A/B testing and CRO program across the website, landing pages, and email, using behavioral analytics alongside quantitative data to prioritize conversion opportunities

Partner with Content and Demand teams to scale AI-powered workflows: automated content pipelines, LLM integrations, and n8n automations that increase throughput without proportional headcount growth

What will I need to thrive in this role?

14+ years in marketing technology, growth engineering, or digital marketing with a track record of building and scaling, not just managing and maintaining

You write code: proficiency in modern JavaScript/TypeScript, HTML/CSS, and at least one backend language or scripting environment — you can open a pull request, debug a broken integration, and build prototypes; experience with AI-assisted dev tools (GitHub Copilot, Claude, Cursor) is expected

Hands-on experience with enterprise CRM and marketing automation platforms. You understand the data model deeply, not just the campaign UI

Proven ownership of a marketing website at scale: CMS architectures, performance optimization, and the frontend/backend boundary well enough to make and defend technical decisions

Experience managing distributed technical teams across time zones, setting direction, running sprints, and holding quality standards while remaining a hands-on contributor

Strong command of attribution modeling, server-side tracking, tag management, and data integrity practices. You know where measurement breaks and how to fix it

Working knowledge of technical SEO and emerging GEO/AI search signals, you understand how search engines and LLMs index and surface content

Experience managing global web infrastructure multi-region delivery, geo-testing, hreflang, international compliance, and validating site performance from multiple geographic locations

Experience with experimentation platforms and a rigorous, hypothesis-driven testing mindset — you've run programs, not just individual tests

Fluent in AI automation tools and custom API development. You are comfortable building integrations, not just consuming them

What does high performance look like?

The marketing website performs reliably across all global regions, with measurable improvement in Core Web Vitals, conversion rates, and organic discoverability in both traditional and AI-powered search

The MarTech stack is rationalized — every tool earns its seat with clear ROI, clean data flows to Sales, and no data rot

Attribution is trustworthy — marketing leadership has a single, accurate view of spend-to-pipeline across every channel in real time

The development team ships fast without accumulating technical debt, operating with clear engineering standards, a healthy sprint cadence, and a code review culture that scales

AI-powered workflows visibly increase marketing throughput without proportional headcount growth, with measurable impact on content velocity and campaign execution

What is my potential for career growth?

Report directly to the CMO with full visibility into Pattern's executive strategy and a mandate that spans the full stack

Build and lead a growing distributed development team as Pattern scales globally across North America, Europe, and Asia-Pacific

Shape the technical foundation of one of the most ambitious marketing builds in the ecommerce industry, with access to 77 trillion marketplace data points and Pattern's proprietary AI platform (Pattern Intelligence)

Grow this function as Pattern scales toward its next chapter, with the opportunity to expand team scope, budget, and influence as the infrastructure matures

What does success look like in the first 30, 60, 90 days?

30 days: Complete a thorough audit of the existing MarTech stack, web infrastructure, attribution setup, and development team. Identify critical gaps, quick wins, and areas of technical debt

60 days: Establish engineering standards and a sprint cadence for the development team, and deliver a prioritized roadmap for pattern.com and the MarTech stack aligned to the CMO's pipeline goals

90 days: Ship meaningful improvements to site performance or attribution accuracy, rationalize at least one underperforming tool, and have a clear 12-month build plan with defined milestones and resourcing needs

What is the team like?

You will work with a Lead Technologist, Testing & Optimization Manager, and a growing distributed development team, and be supervised by the CMO. You will collaborate closely with the Content and Creative teams to align technical infrastructure with marketing strategy. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

Sounds great! What’s the company culture?

We are looking for individuals who are:

Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

Initial phone interview with Pattern’s talent acquisition team

Video interview with a hiring manager

Onsite interview with a panel of department leaders

Professional reference checks

Executive review

Offer

How can I stand out as an applicant?

Discuss professional accomplishments with specific data to quantify examples

Provide insights on how you can add value and be the best addition to the team

Focus on mentioning how you would be partner obsessed at Pattern

Share experience on any side projects related to data and analytics

Director of Marketing Technology & Development

Job description