Sr. Manager, Lifecycle Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Sr. Manager, Lifecycle Marketing in United States.

This is a high-impact, hands-on leadership role responsible for shaping and scaling lifecycle marketing across email, SMS, CRM, and digital touchpoints for both B2B and direct-to-consumer audiences. You will own the strategy and execution of programs that drive engagement, conversion, and long-term customer value while ensuring a seamless experience across the entire lifecycle. Working at the intersection of data, content, and automation, you will manage segmentation architecture, campaign performance, and platform governance to maximize revenue impact. The role also includes serving as the primary HubSpot authority, ensuring CRM integrity, automation efficiency, and scalable marketing operations. In addition, you will contribute to eCommerce and website optimization initiatives that support campaign execution and digital growth. This position is ideal for a strategic yet execution-oriented marketer who thrives in fast-moving environments and enjoys building systems that scale.