Sr. Director, Product Management (Marketing OS & Lead Generation Suite)

About HighLevel:
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts

Role Overview

Product Scope

• Lead Capture & Conversion: Funnels & Websites, Funnel AI, Forms, Surveys, Quizzes, QR Codes, Chat Widget, Countdown Timers, Funnel Widgets
• Traffic & Acquisition: Digital Ads, SEO, AEO, GEO, Online Listings, Google Business Profile (GBP), Domains, URL Redirects
• Engagement & Nurture: Email Marketing, Email AI, Social Planner, Blogs, Reputation Management, Notifications
• Growth & Monetization: Affiliate Manager, Loyalty & Referral Programs
• Brand & Content Systems: Template Library, Brand Boards, Media Storage, Webinar
• Data, Analytics & Tracking: Dashboards, Reporting, Analytics, External Tracking
• Emerging Experiences: Vibe and next-gen AI-driven marketing workflows
  
  

Key Responsibilities

1. Vision & Strategy

• Define and own the long-term vision for HighLevel’s Marketing OS and Lead Generation ecosystem
• Identify opportunities to unify fragmented tools into a cohesive, AI-powered growth platform
• Drive product strategy that increases lead volume, conversion rates, and customer ROI

2. Product Leadership

• Lead a group of product managers and cross-functional teams across multiple product lines
• Ensure tight integration across all surfaces to deliver a seamless user experience
• Prioritize investments across a large surface area with clear ROI and customer impact

3. Growth & Monetization

• Partner with Growth, Sales, and Customer Success to drive:
  • Adoption of core lead gen tools
  • Expansion revenue across the suite
  • Measurable improvements in customer acquisition performance
• Develop packaging and positioning strategies for bundled and standalone offerings

4. AI & Automation Innovation

• Embed AI across the ecosystem (Email AI, Funnels AI, Vibe, etc.) to create autonomous marketing workflows
• Lead the transition from tools → intelligent systems that execute for the customer

5. Platform & Ecosystem Thinking

• Ensure all products operate as part of a unified Marketing OS, not standalone features
• Drive extensibility through APIs, integrations, and ecosystem partnerships
• Collaborate with other platform leaders (CRM, Payments, Conversations, etc.)

6. Data & Performance Ownership

• Establish and track core metrics:
  • Lead generation volume & quality
  • Conversion rates across funnels
  • Campaign performance (ads, email, SEO)
  • Customer ROI and LTV impact
• Build feedback loops using analytics and reporting to continuously optimize performance

7. Cross-Functional Leadership

• Work closely with Engineering, Design, Marketing, Sales, and Support
• Align stakeholders around roadmap priorities and platform direction
• Act as a key executive voice for this product pillar internally and externally

Qualifications

• 10+ years of experience in product management, growth, or marketing technology
• Proven track record leading large, complex product portfolios or platforms
• Deep expertise in lead generation, digital marketing, and conversion systems
• Experience with tools such as:
  • Funnels / landing pages
  • Paid ads platforms
  • Email marketing & automation
  • SEO / local SEO
• Strong understanding of SMB and agency needs (preferred)
• Experience integrating or building AI-driven product experiences
• Demonstrated ability to lead senior ICs and managers across multiple teams
• Highly data-driven with strong business and monetization acumen

What Success Looks Like

• HighLevel becomes the default Marketing OS for agencies and SMBs
• Customers can launch and optimize end-to-end lead generation systems in minutes
• Significant increases in:
  • Lead volume generated through the platform
  • Conversion rates across funnels and campaigns
  • Adoption of AI-powered workflows
• A unified, extensible platform that replaces multiple point solutions

Why This Role Matters