Manager, Integrated Marketing

About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts

Who You Are

You are an experienced Integrated Marketing Manager and Direct Response Marketing leader with strong strategic instincts, leadership capability, and deep operational expertise within the HighLevel ecosystem. You understand how direct response campaigns, funnels, lifecycle marketing, automation, creative, AI-powered marketing, and customer journeys work together to drive measurable business growth, trial conversion, customer acquisition, retention, and revenue outcomes.

You bring a strong execution mindset while also being an effective people manager who can build, lead, coach, and develop a high-performing marketing team. You know how to create accountability, provide strategic direction, prioritize effectively, and help team members grow while maintaining strong operational execution and marketing performance standards.

Earlier in your career, you were highly hands-on building funnels, automations, nurture campaigns, CRM workflows, direct response campaigns, AI-assisted marketing programs, and conversion-focused growth initiatives. That experience allows you to quickly identify gaps, improve execution quality, guide teams effectively, and support scalable marketing growth without micromanaging.

You have meaningful experience working inside HighLevel and understand how to leverage the platform, automation tools, direct response marketing strategies, and AI-driven marketing capabilities to support integrated campaigns, customer acquisition, lifecycle engagement, operational efficiency, personalization, conversion optimization, and scalable growth.

You are highly data-driven, collaborative, adaptable, and solutions-oriented. You value accountability, experimentation, testing, optimization, continuous improvement, strong cross-functional communication, and modern AI-enabled marketing practices. You know how to balance speed, execution quality, innovation, and team leadership while keeping stakeholders aligned around aggressive growth and conversion goals.

What You’ll Be Doing

Integrated Campaign Management

Lead and oversee integrated marketing campaigns across acquisition, lifecycle, retention, and customer engagement initiatives.

You will:

• Build, lead, and mentor a high-performing integrated marketing team while remaining hands-on in driving strategic marketing initiatives across lifecycle marketing, funnels, webinars, customer journeys, and growth programs. Serve as a key strategic marketing leader, leveraging strong direct response marketing experience to help scale HighLevel’s trial growth and customer acquisition efforts.
• Align campaign messaging, offers, creative assets, and customer journeys across channels
• Lead or co-lead, in partnership with the Sr. Director for go-to-market initiatives, launches, promotions, and recurring campaign programs.
• Partner cross-functionally to ensure campaigns are delivered accurately and on time
• Improve customer journeys from lead generation through conversion and retention
• Ensure campaigns inside HighLevel are organized, scalable, and operationally effective
• Leverage AI tools and AI-driven marketing practices to improve personalization, campaign efficiency, customer targeting, reporting insights, and operational scalability
• Identify opportunities where AI can improve marketing workflows, customer engagement, and campaign performance

You understand how strong leadership, coordination, execution, and AI-enabled marketing contribute to overall business performance.

HighLevel Platform & Marketing Operations

Serve as a key operational and strategic leader for marketing execution inside the HighLevel ecosystem.

You will:

• Build, manage, and optimize workflows, automations, funnels, pipelines, forms, and nurture systems in HighLevel
• Support CRM management, segmentation, campaign setup, and customer communication flows
• Partner with technical marketing and operations teams to troubleshoot issues and improve processes
• Help maintain campaign quality, tracking accuracy, and reporting visibility
• Identify opportunities to improve automation, operational efficiency, and customer experience
• Support adoption of operational best practices and scalable systems
• Explore and implement AI-assisted marketing tools and workflows where appropriate to improve execution quality and efficiency

Strong hands-on experience in HighLevel and a strong understanding of AI-enabled marketing operations are required for success in this role.

Campaign Performance & Optimization

Lead campaign analysis and continuous improvement efforts across marketing programs and customer journeys.

You will:

• Track campaign performance across engagement, conversion, retention, and funnel metrics
• Analyze customer behavior and performance data to identify optimization opportunities
• Support A/B testing and experimentation across messaging, offers, workflows, and customer experiences
• Partner with growth and creative teams to improve campaign effectiveness
• Use data, automation, and AI-driven insights to inform marketing decisions
• Contribute ideas that improve customer engagement, campaign performance, and operational execution

You are comfortable using both data and AI-powered insights to guide decisions while maintaining execution speed and quality.

Team Leadership & People Management

Lead, support, and develop a collaborative, high-performing integrated marketing team.

You will:

• Manage, coach, mentor, and support team members across campaign execution and marketing operations
• Provide clear direction, accountability, prioritization, and performance expectations
• Help team members develop their marketing, operational, and strategic capabilities
• Create a culture of ownership, collaboration, continuous learning, and strong execution
• Support workload management, resource planning, and execution prioritization across initiatives
• Conduct regular check-ins, provide feedback, and support employee growth and development
• Foster a team culture that embraces innovation, experimentation, adaptability, and AI-driven marketing evolution

You understand that strong team leadership is critical to delivering scalable and effective marketing outcomes.

Cross-Functional Collaboration

Work closely with creative, growth, operations, product, and technical marketing teams to support integrated campaign execution and business goals.

You will:

• Coordinate with internal stakeholders to ensure marketing initiatives remain aligned and on schedule
• Improve communication and workflow coordination across teams
• Support campaign planning, project management, and execution tracking
• Ensure customer-facing experiences remain consistent across channels and touchpoints
• Contribute to process improvements that help teams execute more efficiently

You are highly collaborative and know how to keep projects and people moving forward in fast-paced environments.

What You’ll Bring

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
• Overall 8+ years of experience, including 5+ years in integrated marketing, lifecycle marketing, campaign management, marketing operations, or related areas
• 2+ years of people management experience with responsibility for leading, coaching, or mentoring marketing team members
• Strong hands-on experience working within the HighLevel ecosystem
• Experience building and managing funnels, automations, CRM workflows, nurture campaigns, AI-assisted marketing programs, and customer journeys in HighLevel
• Strong understanding of AI tools and how AI can be leveraged within modern marketing operations, lifecycle marketing, personalization, analytics, and campaign optimization
• Experience managing integrated marketing campaigns across email, SMS, paid media, webinars, and funnel-based marketing
• Familiarity with marketing analytics, campaign reporting, conversion optimization, and AI-driven performance insights
• Strong organizational, communication, stakeholder management, and project management skills
• Ability to manage multiple projects, priorities, deadlines, and team deliverables in fast-paced environments

Preferred Experience

• Experience working in agency, SaaS, coaching, or high-growth business environments
• Familiarity with direct response or performance marketing concepts
• Experience supporting launches, webinars, promotions, or recurring campaign programs
• Exposure to marketing operations, attribution, or customer lifecycle strategy
• Experience collaborating with creative and technical marketing teams
• Exposure to AI-enabled marketing tools, automation platforms, content generation tools, or AI-assisted customer engagement strategies