Shape the Future with Dun & Bradstreet
At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers.
The Principal Product Manager (Product Led Data Contribution and Business Visibility) owns a product-led data contribution ecosystem where small businesses voluntarily attest to and consent to sharing information through a true freemium experience and then upgrade into paid products that enhance profile completeness, trust, and creditworthiness.
This role is accountable for designing the loop that turns self-serve participation into measurable business value and monetization, operating at the intersection of product-led growth (PLG), consent-driven data collection, trust signals, and freemium expansion. The Principal Product Manager leads product strategy, development, and lifecycle management, driving product vision, market analysis, and cross-functional collaboration from ideation through launch and ongoing optimization.
Responsibilities:
Own the consent-based data contribution loop by designing intuitive, low-friction user experiences that drive attestations and explicit consent.
Ensure data contribution experiences clearly communicate purpose, usage, and value delivered back to the business.
Define and deliver freemium value including profile completeness, trust indicators, and validation features.
Design monetization pathways extending freemium into paid offerings such as advanced scoring and trust badges.
Own experimentation and KPIs including attestation completion, consent rates, profile progression, and conversion.
Translate abstract trust and credibility concepts into clear product experiences and requirements.
Act as the voice of the SMB customer, addressing skepticism and friction around data sharing.
Drive product strategy, roadmap, and lifecycle management end-to-end.
Collaborate cross-functionally with GTM, Technology, Sales, CX, Legal, Data, and Finance.
Define product requirements, validate hypotheses, track performance, and mentor junior team members.
Essential Skills and/or Certifications:
Bachelor’s Degree with major in Business Administration, Technology or related disciplines
At least 12 years’ experience in Product Management, ideally in PLG or growth environments
Experience designing consent-driven user flows and data permission journeys.
Strong product analytics skills including funnels, experimentation, and cohort analysis.
Proven cross-functional collaboration across Product, Legal, Data, and GTM.
Market research, competitive analysis, and strategic thinking.
Strong communication and stakeholder management skills.
Experience in trust systems, identity, verification, or marketplaces is preferred
Familiarity with SMB audiences and credibility-driven behaviors is desirable
Ability to translate complex trust concepts into simple UX is preferred
Proficiency in Microsoft Office Suite skills
Show an ownership mindset in everything you do. Be a problem solver, be curious and be inspired to take action. Be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.
Where applicable, fluency in English and languages relevant to the working market.
