Adobe Journey Optimizer Engineer

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.

The opportunity

At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.

We are proud of:

• The work we do and the innovation we drive
• Our values of share, care and dare
• A workplace culture that fosters creativity, diversity and autonomy
• Our borderless, global framework, which enables seamless collaboration

The role

Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role. For Québec-based candidates, fluency in English is necessary because the position entails collaboration with teams based in the rest of Americas and occasionally in Europe.

The Adobe Journey Optimizer (AJO) Engineer is part of the Experience and Commerce team and plays a key role in designing, building, and optimizing customer engagement solutions powered by Adobe Experience Cloud technologies.

This role sits at the intersection of marketing technology, customer data, and software implementation. Working closely with strategists, marketers, architects, data teams, and clients, the AJO Developer is responsible for translating customer engagement requirements into scalable, data-driven journeys and campaigns within Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).

The ideal candidate combines strong marketing automation expertise with a solid technical foundation in customer data platforms, data modeling, segmentation, personalization, and journey orchestration. They understand how customer data flows across systems and can efficiently configure, troubleshoot, and optimize end-to-end customer experiences across multiple channels.

While the role operates within a collaborative team environment, it also requires autonomy, attention to detail, and a proactive mindset to drive successful implementations and deliver outstanding client outcomes.

Role Responsibilities

Adobe Journey Optimizer & Campaign Development

• Design, configure, and deploy customer journeys in Adobe Journey Optimizer (AJO), including event-based and audience-based entry conditions.

• Build and manage multi-channel customer experiences across email, push notifications, SMS, and other supported activation channels.

• Develop reusable content templates, dynamic content blocks, personalization logic, and message fragments.

• Configure journey decisioning, branching logic, wait steps, event triggers, and audience qualification rules.

• Support campaign execution, testing, quality assurance, and production deployments.

Adobe Experience Platform & Customer Data

• Design and maintain Experience Data Model (XDM) schemas, field groups, identity structures, and data models to support marketing use cases.

• Support customer data onboarding, ingestion, validation, and activation processes within Adobe Experience Platform and Real-Time CDP.

• Configure and troubleshoot customer profiles, identity stitching, segmentation services, and audience activation workflows.

• Partner with data engineering teams to ensure data quality, governance, performance, and scalability.

• Monitor data flows and troubleshoot issues impacting profile qualification, segment population, and journey execution.

Data, Personalization & Optimization

• Create and optimize customer segments and audiences based on behavioral, transactional, and profile data.

• Leverage personalization capabilities to deliver relevant customer experiences at scale.

• Use SQL and platform reporting tools to validate data quality, investigate issues, and support campaign analysis.

• Analyze journey and campaign performance and recommend continuous improvements.

• Support A/B testing, audience optimization, and personalization strategies.

Technical Collaboration & Delivery

• Collaborate with architects, marketers, consultants, and client stakeholders to translate business requirements into technical solutions.

• Participate in project discovery sessions, solution design workshops, and implementation planning.

• Document technical designs, data structures, journey logic, and deployment processes.

• Support QA activities, troubleshooting, and production support.

• Contribute to implementation best practices and help establish scalable delivery standards across projects.

Governance & Compliance

• Ensure implementations adhere to data governance, privacy, consent management, and regulatory requirements.

• Support the configuration and maintenance of consent frameworks within Adobe Experience Platform.

• Promote platform best practices, performance optimization, and operational excellence.

Required Qualifications

• 3+ years of experience in Marketing Automation, CRM technology, or Customer Engagement Platforms.

• 2+ years of hands-on experience with Adobe Journey Optimizer (AJO).

• Experience with Adobe Experience Platform (AEP) and/or Adobe Real-Time CDP.

• Strong understanding of customer journey orchestration and lifecycle marketing concepts.

• Experience designing and configuring audience segmentation and activation workflows.

• Knowledge of Experience Data Model (XDM), identity management, customer profiles, and data ingestion processes.

• Experience developing email templates and marketing communications using HTML and CSS.

• Strong SQL skills for data validation, troubleshooting, and audience analysis.

• Understanding of customer data architecture and end-to-end data flows supporting marketing activation.

• Experience working in Agile delivery environments.

• Strong problem-solving, troubleshooting, and communication skills.

• Professional proficiency in English.

Preferred Qualifications

• Experience with Adobe Campaign.

• Adobe Certified Professional or Expert certifications in Adobe Journey Optimizer, Adobe Experience Platform, or Real-Time CDP.

• Experience with Customer Journey Analytics (CJA).

• Experience with Adobe Experience Cloud ecosystem products such as Adobe Target, Adobe Analytics, or Adobe Experience Manager.

• Familiarity with APIs, integrations, and customer data platforms.

• Knowledge of consent management and data governance frameworks.

• Experience working with enterprise B2C, B2B, or B2B2C customer engagement programs.

If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.

Commitment to reaching all kinds of people

We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.

The benefits

This is a Full time position based in Canada. The offered salary range is $100,000 - $150,000 CAD annually, depending on experience and location.

Valtech offers a comprehensive benefits package effective after three months of continuous service:

• A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short- and long-term disability coverage.
• Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more. You also have access to the Employee and Family Assistance Program, as well as a complete mental health support program.
• A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech.
• A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%. You can start contributing to your RRSP immediately, and to the DPSP after 3 months. The vesting of the DPSP will be after a 24 months of service.
• Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year.
• Personal Technology Reimbursement – $30/month for every employee-offered on day 1.
• We close during the winter holidays and offer flexible scheduling throughout the year, so you can enjoy those sunny Friday afternoons—provided your weekly hours are completed.

Your application process

Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential.

⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses.

We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.

About Valtech

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.

At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.

At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.

Are you ready to create what’s next? Join us.