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Role Summary
The Measurement Lead for tvScientific will own how we quantify, communicate, and optimize the impact of our CTV and performance TV investment. You will build the measurement framework for Pinterest + tvScientific, partner closely with Sales, CS, Product, and Analytics, and turn complex data into clear narratives that drive client decisions and revenue growth.
What You'll Do:
- Develop the end-to-end measurement strategy for tvScientific campaigns, including incrementality, attribution, MMM, and test-and-learn playbooks
- Design and operationalize standard reporting, experimentation frameworks, and learning agendas for priority advertisers
- Partner with Sales and CS to diagnose performance, craft insights, and package results into compelling client-ready stories and recommendations
- Collaborate with Product, Engineering, and Analytics to ensure Pinterest ⇄ tvScientific data quality, governance, and scalable pipelines for measurement
- Create repeatable templates - dashboards, one-pagers, and QBR materials - that make measurement easy to use for customer-facing teams
- Proactively identify measurement gaps and new opportunities, including new lift methodologies, vertical benchmarks, and creative/landing page insights
- Leverage AI-powered tools and workflows to accelerate insight generation, automate measurement reporting, and surface patterns across large datasets at scale
- Serve as the internal SME for tvScientific measurement: educate GTM teams, support strategic pitches, and represent the program in cross-functional forums
What We're Looking For:
- 7+ years in marketing science, media analytics, or performance measurement at a platform, DSP, TV/CTV partner, or analytics consultancy
- Deep hands-on experience with incrementality testing, attribution, and performance diagnostics for digital and/or CTV campaigns
- Strong SQL/Excel skills and familiarity with BI and visualization tools; able to QA and interpret complex datasets
- Excellent storyteller who can translate noisy, technical results into simple narratives and actionable client recommendations
- Proven track record working cross-functionally with Sales, Product, and Engineering to launch and scale measurement programs
- Comfortable operating in under-resourced, 0→1 environments with a bias to action and the ability to independently prioritize
- Bachelor’s degree in a relevant field such as Business or Marketing, or equivalent experience
- Experience working with performance CTV platforms is a strong plus
- Experience in retail/e-commerce or other DR-heavy verticals is ideal
- Familiarity with privacy, data access groups, and governance for partner measurement integrations is a plus
In-Office Requirement Statement:
- We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
- This role will need to be in the office for in-person collaboration 1-2 times a year and therefore can be situated anywhere in the country.
Relocation Statement:
- This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
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Our Commitment to Inclusion:
Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete
this form for support.
By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.
