OVERVIEW
We're looking for a Senior Associate, Audience Development to join our Audience & Ad Operations team. Reporting to the Director of Audience Development, you'll work across paid acquisition and organic growth — supporting campaigns, tracking performance, and contributing to team-wide operations for our multimedia properties, newsletters, and new launches.
You'll also own the Quarterly Business Review (QBR) production cycle for the entire Audience team. That means compiling the metrics that drive decisions, building cross-functional relationships across Morning Brew Inc. from day one, and gaining real visibility into how our audience is growing across every franchise and channel.
WHAT YOU'LL DO
QBR Ownership: Own the production cycle across franchises — pulling data, building the deck, and incorporating leadership feedback through final delivery, on a fixed quarterly deadline. Cross-Functional Coordination: Partner with stakeholders across Paid, Lifecycle, Events, and Consumer Revenue to gather performance context for QBRs, and keep projects on schedule between reporting cycles by tracking open items and following up directly.
Paid Acquisition: Execute paid acquisition campaigns: launching campaigns, testing new ad creative, monitoring spend and key performance metrics, and optimizing as needed. Experience running acquisition campaigns for podcast and YouTube subscriber growth is preferred.
Cross-Franchise Performance Tracking: Own the operational layer for audience growth measurement — keeping a constant pulse on the dashboards and reports that track podcast, video, newsletter, and social growth, and keeping metrics and definitions consistent as new products and channels are added.
Research and Analysis: Use data and insights to identify trends and suggest optimization and testing opportunities. Assist in the execution and measurement of these efforts.
WHAT YOU'LL BRING
Strong organizational skills: you can manage multiple recurring deliverables (daily tasks, weekly updates, monthly campaign reviews, the quarterly QBR) without missing a deadline.
Comfort with data and reporting: you should be able to navigate available data resources, make sense of what the numbers are saying, and recognize what's worth paying attention to.
Proactive communication style: you give people clear, consistent status updates and raise problems when you spot them.
Curiosity about audience growth: you want to understand how media companies grow their audiences and have a desire to learn fast.
QUALIFICATIONS
2-4 years in marketing, media, audience development, or a related analytics or operations function.
Experience owning a recurring reporting deliverable (e.g., a weekly dashboard, monthly performance review, or quarterly report) in a professional context.
Experience running paid acquisition campaigns for podcast or YouTube subscriber growth strongly preferred.
Working knowledge of Google Sheets and reporting tools like Lightdash (or similar) required.
Strong written communication skills; you'll be assembling decks and coordinating across teams regularly.
The salary range for the Senior Associate, Audience Development position at Morningbrew is USD 75k-80k/yr.
The Senior Associate, Audience Development position at Morningbrew is based in New York, NY. This is an on-site position.
The Senior Associate, Audience Development position at Morningbrew is a Full time role.
The Senior Associate, Audience Development position at Morningbrew requires 2-4 yrs exp.
