Sr. Integrated MarComms Manager AUS

The Sr. Manager, Integrated Marcomms will play a key role in advancing Tinder’s MarComms strategy in Australia, putting Tinder at the heart of Gen Z culture. This isn't a traditional PR role. It's a culture-first, social-first mission: shaping narratives that break-through on TikTok, in podcasts, through creators, partnerships, and in the niche corners of the internet where Gen Z culture lives.

 

The ideal candidate will be someone with a background in both communications and social, who understands how cultural relevance is built in today’s landscape: through creators and influencers (paid and earned), communities, entertainment, short-form video, podcasts, partnerships, and social conversation, not simply through traditional press cycles. You will be able to help develop integrated storytelling strategies that drive cultural relevance, social engagement, brand perception, and ultimately business growth.

 

Reporting to the Director of Marketing, this role will lead the execution of earned media, social and partnership strategies within a fully integrated paid, earned, and owned ecosystem. A primary focus will be driving creator and influencer-led activations that fuel both organic reach and engagement, and business results, through fostering meaningful connection with Gen Z audiences.

 

In this role, you will translate global strategy into locally resonant, culturally relevant programs, with a strong emphasis on influencer ecosystems, partnerships, and organic social strategy and execution. The role will continue to lead on media relations, evolving PR and agency partnerships to align with a more modern, impact-driven communications model.

 

Success will be defined by the ability to drive measurable impact, while strengthening Tinder’s brand presence and relevance in a highly competitive and rapidly shifting media landscape, in close partnership with the Director of Marketing.

 

Where you'll work: This is a hybrid role, and requires in-office collaboration up to three times per week. We are accepting applicants based in Sydney or Melbourne. 

Develop and Implement Social-First Integrated MarComms Strategies

• Design and implement comms strategies that start in social, not end there. 

• In collaboration with the team, develop and execute influencer strategies and campaigns in alignment with Australia’s overarching marketing strategy and KPIs. 

• Look for opportunities to hijack cultural moments that are gaining traction on social platforms, through influencer, owned social and comms tactics. 

• Ensure Tinder narratives are optimised for how Gen Z consumes content: short-form video, creators, podcasts, niche communities, and emerging platforms.

• Partner closely with local and global marketing teams, to ensure narrative cohesion across paid, owned, and earned channels.

 

Create and drive cultural relevance among Gen Z

• Shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across key social platforms. 

• You will develop and implement integrated storytelling strategies, with a clear quarterly and annual planning calendar, that transcend traditional press coverage, focusing on influencers and creators to generate community influence and drive relevance and brand reconsideration for Gen Z.

• Anticipate cultural moments, tensions, and trends to proactively insert the brand into meaningful conversations.

Manage Creator, Influencer & Partnership Ecosystems

• Build and nurture a diverse ecosystem beyond traditional media including creators, influencers, podcast hosts, cultural commentators and community leaders in close collaboration with the local team.

• Manage local brand partnership strategies and campaigns. Including assessing and managing inbound opportunities, and proactively identifying, outreaching to and nurturing a pipeline of potential partnership opportunities that will help Tinder break-through in Aussie culture, and position the app in unexpected communities or spaces that drive reconsideration.   

• Manage and evolve agency relationships and external communications support models where relevant.

Deliver Measurable Earned Impact

• While New Users remain the primary MarComms objective, and Active Users the overarching business goal, this role will focus on building measurable earned impact through social media share-of-voice and qualitative and quantitative engagement signals. 

• In the context of shifting to Social-first, continue to manage and nurture influencers, creators and key journalist relationships, evolving success metrics beyond media coverage volume. 




Support Brand Reputation & Corporate Narratives



• Partner with local, regional and global stakeholders on trust & safety, reputational, and corporate communications topics when needed. Helping steward Tinder’s brand reputation across high-visibility moments and evolving cultural conversations.

• Ideally someone with 5-10 years experience in both communications and social media (from an agency or brand background). 

• A highly strategic yet hands-on MarComms professional, with strong execution capabilities and keen attention to detail. Experience developing and implementing reactive and proactive communications and social strategies end-to-end. 

• Deeply fluent in social-first ecosystems, creator culture, influencer marketing, entertainment, and digital content trends. With existing relationships in the influencer, creator and media landscapes in Australia, with a focus on Gen Z consumption.

• Comfortable operating in fast-moving, international organisations.

• Strong collaborator with the ability to influence across multiple functions and stakeholders. Including experience managing agencies and external partners. 

• Data-driven with strong commercial awareness and the ability to connect storytelling to business impact.

• Highly organized with strong prioritization and project management capabilities.