Director, Product Marketing Manager (Gym)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Product Marketing Manager (Gym) in United States.

This senior product marketing leadership role is focused on shaping how a flagship fitness software solution is positioned, communicated, and adopted across a diverse global customer base. You will own the end-to-end messaging architecture, go-to-market strategy, and lifecycle communications for a key product line, ensuring that value is clearly articulated to both SMB and mid-market fitness operators. The role sits at the intersection of product, sales, and customer success, requiring strong cross-functional influence and strategic clarity. You will play a critical part in translating complex product capabilities into compelling narratives that drive adoption, retention, and revenue growth. In addition, you will lead competitive intelligence efforts and ensure the organization stays ahead of market shifts. This is a high-impact role for a seasoned product marketing leader who thrives in fast-paced SaaS environments and enjoys building structure, strategy, and storytelling from the ground up.