Senior Performance Marketing Manager, New Channel Expansion

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Performance Marketing Manager, New Channel Expansion in United States.

This role is designed for a performance marketing expert who thrives on building what doesn’t yet exist. You will be responsible for identifying, testing, and scaling new paid acquisition channels that extend beyond established search and unlock incremental growth at scale. Operating at the intersection of data, creative strategy, and media buying, you will define how new channels such as CTV, programmatic, paid social, and emerging platforms contribute to long-term growth. The environment is highly experimental and data-driven, requiring strong judgment in measurement, incrementality, and investment decisions. You will partner closely with analytics, creative, and platform teams to design structured tests and translate results into scalable playbooks. This is a high-impact individual contributor role with direct influence on budget allocation and growth strategy.