About usHighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our peopleWith over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our impactEvery month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
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Role Overview
As the Staff Product Manager for App Marketplace, you will own the end-to-end product strategy, ecosystem vision, and execution for HighLevel’s App Marketplace. You will be responsible for transforming our marketplace into a thriving economy that connects 3rd-party developers with our 2 million+ businesses. You will partner deeply with Engineering, Design, Partnerships, Developer Relations, and Marketing to build a scalable platform that drives GMV (Gross Merchandise Value), improves Developer Experience (DevEx), and delivers high-value integrations to our customers. You will be accountable for defining the vision, setting the KPIs, and delivering measurable impact on marketplace revenue and adoption.
What You'll Do
Strategy & Ecosystem Growth
- Own the Marketplace Vision: Define the long-term strategy to make the HighLevel App Marketplace the premier destination for MarTech and SalesTech apps.
- Drive GMV & Revenue: Establish and execute strategies to grow Gross Merchandise Value (GMV) by optimizing monetization models, billing infrastructure, and payout mechanisms for partners.
- Define Key Metrics: Define, track, and report on ecosystem health metrics: App installs, Active usage, Developer retention, API utilization, and Net Revenue Retention frommarketplace apps.
Platform & Developer Experience
- Revolutionize DevEx: Design and deliver capabilities that make it effortless for developers to build, test, submit, and monetize apps on HighLevel. This includes owning the roadmap for Developer Portals, SDKs, and API documentation standards.
- Governance & Quality: Establish rigorous yet efficient app review processes, security standards, and policy frameworks to ensure a high-trust environment for our users.
- Discovery & Merchandising: Optimise the end-user experience (Agency & SMB) regarding app discovery, search algorithms, recommendations, and one-click installation flows.
Leadership & Execution
- Influence the Roadmap: Collaborate with engineering and cross-functional teams to prioritise platform-level features that unlock new possibilities for app developers (e.g., deeper UI integrations, new webhooks).
- Voice of the Partner: Conduct qualitative research with developer partners and agencies to identify friction points and translate insights into prioritised product work-streams.
- Mentor & Lead: Mentor other PMs and APMs working on adjacent areas of the developer platform, acting as a thought leader in platform economics and ecosystem best practices.
What We're Looking For (Must-Haves)
- 10+ years of product management experience in software/digital products with increasing scope and complexity.
- 2-3 years of specific experience building or scaling App Marketplaces in a SaaS environment.
- Proven track record of growing GMV: You have successfully managed a marketplace
- P&L or driven significant revenue growth through 3rd-party ecosystem monetisation.
- Developer Platform Expertise: You have a deep understanding of APIs, webhooks, authentication (OAuth), and the technical nuances of what makes a "great" developer experience.
- Strategic Leadership: Proven ability to own product strategy and execution at a senior/IC level (Principal or equivalent), balancing long-term vision with ruthlessly prioritised execution.
- Strong Analytical Mindset: You can work with complex data sets (transaction volume, churn, API usage), run experiments, and interpret results to drive ecosystem health.
What We'd Like (Great-to-Have)
- Experience specifically in a B2B SaaS platform (CRM, Marketing Automation) with a multi-tenant architecture.
- Technical background (CS degree or former developer) to effectively empathize with the developer community.
- Experience with global/multi-region marketplace rollouts (handling multi-currency, VAT/Tax compliance for marketplaces).
What You'll Get
- Strategic Impact: Opportunity to lead a strategic pillar (Marketplace & Ecosystem) that has top-level business impact and visibility.
- Collaborative Environment: You will work with world-class engineering, design, data science, and partnership teams.
- Growth Trajectory: Influence our platform’s next phase of growth, scale global operations, and build frameworks that others will follow.
About You
- You are an instinctive product leader: You thrive in turning ambiguous, complex ecosystem problems (How do we attract top developers? How do we increase app adoption?) into clear strategies.
- You are platform-minded: You understand leverage. You don't just build features; you build systems that allow others to build features.
- You are a strong communicator: Able to influence without direct authority, build alignment across internal teams and external developer communities, and articulate roadmap outcomes to leadership.
- You move fast: You are comfortable living in a growth-stage SaaS environment where speed matters, and you are ready to own the Marketplace as a strategic lever for business growth.
