Senior Vice President, Marketing - Finance & Credit and Risk (R-19808)

The Senior Vice President, Marketing – Finance & Credit and Risk is a global commercially-minded, strategic leader with a proven track record of translating strategy into measurable growth, market impact and commercial outcomes. This role translates business strategy, product innovation, and customer insights into compelling market narratives, differentiated go-to-market programs, and measurable commercial outcomes that advance Dun & Bradstreet's leadership in data and AI.

This role comes at an exciting inflection point for the business. Dun & Bradstreet enters its next chapter with strong market momentum, deep customer relationships, and a growing portfolio of AI-powered capabilities that are creating new opportunities for differentiation and growth. Building on an established marketing foundation, this leader will elevate the company's market impact, sharpen its competitive positioning, and help accelerate the next phase of growth.

Go-to-Market & Growth:
• Develop and execute an integrated marketing growth strategy that increases awareness, engagement, pipeline, and revenue performance across priority markets and customer segments for D&B’s Finance & Credit and Risk Operating Units.

• Bring market, customer, competitive, and performance insights to influence product, commercial, and growth strategies.

• Own Marketing's contribution to pipeline generation and revenue growth across the assigned operating units.

• Develop and execute integrated go-to-market strategies that increase demand, customer engagement, and market penetration.

• Ensure marketing investments are aligned to business priorities and deliver measurable commercial outcomes.

• Partner with Corporate Communications and Brand/Content/Event teams to strengthen executive visibility, thought leadership, industry influence, and brand reputation.

 

• Partner with OU General Managers and Product leaders to define and evolve positioning, messaging, and go-to-market strategy.

• Translate product innovation, customer value, and competitive differentiation into clear, compelling narratives that resonate across customer and partner channels.

• Drive ownership, accountability, and alignment across product marketing, demand generation, communications, events, and sales and partnership activities.

Commercial Partnership:

• Serve as a strategic advisor to business leaders by bringing customer, market, competitive, and performance insights into planning and decision-making.

• Partner closely with sales leadership to strengthen go-to-market execution, improve conversion performance, and accelerate growth.

• Equip commercial teams with the messaging, content, proof points, and sales tools needed to succeed throughout the customer lifecycle.

 

AI & Operational Excellence:
• Champion the adoption of AI and agentic capabilities across marketing to improve productivity, accelerate execution, enable personalization at scale, and create competitive advantage.

• Identify opportunities to apply AI across research, content creation, campaign development, analytics, and workflow optimization.

• Manage marketing investment decisions and resource allocation to maximize business impact and return on investment.

• Lead and own disciplined planning, measurement, reporting, and optimization across all marketing initiatives.

Leadership:
• Act as the primary marketing advisor to Operating Unit General Managers, influencing portfolio, investment, and commercial decisions through customer, market, and competitive insights.

• Represent Marketing in executive-level planning and business reviews, ensuring alignment between corporate strategy, operating unit priorities, and go-to-market execution.

• Serve as a member of the Marketing, Brand & Communications leadership team, helping to shape enterprise growth priorities, resource allocation, and long-term business strategy.

• Manage significant marketing investments and resources across multiple business units to maximize growth and business impact.

• Lead a multi-disciplinary marketing organization spanning product marketing, demand generation, and go-to-market strategy across multiple operating units.

• Lead and coach a high-performing team, fostering a culture of accountability, collaboration, speed, and innovation.

• Establish clear priorities, performance expectations, and ownership across the organization.

• Maintain strong alignment with Marketing, Brand & Communications team members, sales, product, and executive leadership teams on business objectives and growth priorities.

Measures of Success:

• Increased market awareness and category leadership.

• Stronger positioning and differentiation across key markets.

• Growth in marketing-influenced pipeline, demand generation, and revenue contribution.

• Improved commercial effectiveness through stronger sales enablement and go-to-market execution, in partnership with the OUs and Commercial teams.

• Greater adoption and market visibility of AI solutions.

• Clear measurement of marketing performance and return on investment.

• Bachelor's or Master’s Degree Required

• 20+ years of progressive B2B marketing experience, including significant executive leadership responsibility leading global marketing teams and strategies.
• Demonstrated success leading global marketing organizations through periods of growth, transformation, and market expansion
• Proven success driving growth, pipeline, customer engagement, and market impact in complex enterprise environments
• Experience building and leading high-performing, geographically dispersed teams
• Strong business acumen with the ability to translate strategy into measurable commercial outcomes
• Deep expertise in product marketing, demand generation, sales enablement, and go-to-market strategy
• Demonstrated ability to leverage data and AI to improve marketing effectiveness and business performance
• Exceptional executive presence, communication, and stakeholder management skills
• Willing to travel for the interest of business