Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
- Runner First
- We act in the best interest of the runner
- Word is Bond
- We do what we say we’ll do
- Champion Heart
- We give our all in everything we do
- There is no “I” in Run
- We stay generous with our humanity
- Keep Moving
- We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.
Your Job:
As a Brooks Guru, you will lead Brooks’ field support strategy in all distribution channels located within your respective territory to increase market share and sell-through at retail, amplify Brooks' product leadership, and build recognition, awareness, and loyalty for the brand.
Check out the @brooksguruinsider on Instagram to get an idea of the day to day of a Brooks Guru.
*You will be required to live within 25 miles of the designated territory*
Your Responsibilities:
Lead and manage the overall field support efforts for Brooks at both Specialty and Big Box accounts located within the territory
At all accounts, support the Sales and Marketing teams with product launches, in-store merchandising, and creative grassroots programs
Collaborate with Sales management and Marketing on the success of National Account sell-through programs/in-store promotions. All Gurus are accountable for an established sell-through goal for a pre-determined store base within their respective territory
Educate and motivate the retail associates, runners, and relevant affiliates about Brooks technology and product leadership via brand/product clinics, drop-in visits, and events
Represent Brooks at national (and selected local) running events and expos – including set-up, breakdown, distribution of collateral, interaction with consumers and product trial
Complete weekly field notes with information about visits, clinics, and events, while also providing relevant product and competitor feedback
Feature in product videos for YouTube, Myagi, educational platforms, and social media on an as-needed basis
Responsible for utilizing and maintaining a yearly product seeding and corporate card budget, completing expense reports monthly
Maintain appearance and functionality of leased company vehicle and all Brooks equipment
Qualifications:
You must be willing to live within an agreed upon radius of the sales territory you support
BA or BS degree in Marketing/Sales/Retail Management or equivalent combination of experience
1+ years Marketing/Sales/Retail experience required, 2+ years preferred
Outdoor, Sports or Athletic industry experience highly preferred
Knowledge of performance athletic footwear/sport bras/apparel/accessories and their related technologies
Knowledge of the biomechanics of human motion and injury prevention basics highly preferred
Basic knowledge of retail math, inventory management, product merchandising and retail selling skills
Highly motivated with a hardworking attitude and strong interpersonal skills
Strong organizational skills such as managing a calendar, contacts, and a budget
Works well independently, as well as within a team
Excellent communication and presentation skills
Ability to understand the sport of running and empathize with runners to develop authentic relationships at retail and the Brooks community
Ability to strategically use an annual budget that benefits the territory and brand
Ability to lift to 50 lbs and stand for long periods of time
Extensive travel required; able and willing to work weekends and extended hours as needed
