ABOUT THE TEAM
The Integrated Client Solutions (ICS) team provides strategic partnership and integrated media solutions to our diverse suite of clients. We deliver Raving Fan Service by helping clients challenge their media objectives and realize their business ambitions. Powered by best-in-class research and planning tools, ICS works in partnership with our sales team to tailor our tech enabled services approach to drive better outcomes and media campaigns.
WAYS YOU'LL CONTRIBUTE
This position supports the media planning process and plays an important role in driving client satisfaction. You'll help interpret campaign performance data, media briefs, and industry insights to guide strategic thinking, while contributing to execution and communication across internal and client-facing workstreams. You'll contribute by:
Developing a foundational understanding of how digital channels work together to deliver an integrated media plan including: programmatic display, video, CTV, audio, paid social, and paid search.
Supporting media proposal creation for assigned accounts through PowerPoint slides or Word deliverables, while shadowing Integrated Media Planners to learn the process for more complex accounts.
Building familiarity with media metrics and assisting in the development of performance measurement plans.
Managing internal workflows and timelines for assigned accounts, ensuring that tasks stay on track and materials are delivered on time.
Acting as a primary point of contact for day-to-day needs on assigned accounts, while partnering with Integrated Media Planners on more complex engagements.
Staying current on the digital media landscape and the latest Basis Tech capabilities to help identify opportunities and support account growth.
Gaining visibility into internal processes across planning, buying, reporting, and delivery--serving as a key connector between internal teams and client needs.
Strategic thinking and proactive client service skills
Proven communication skills, particularly in a client-facing manner
Strong issue resolution and problem-solving capabilities
Ability to work well in a cross functional team environment
Passion for learning and staying up to date on media research and systems
Intermediate MS Excel and PowerPoint skills
Commitment to creating inclusive, respectful environments where all voices are valued and supported.
Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
6+ months of experience in digital media planning and/or buying, with programmatic, search and/or social experience being a plus
Hands on DSP buying experience
Previous holistic media planning experience
Experience in digital reporting dashboards such as Datorama
Experience buying Paid Search and/or Paid Social ads
Basis Certified
The Media Planning Associate position at Basis is based in United States. This is a hybrid position.
The Media Planning Associate position at Basis is a Full time role.
