In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade's brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines and market research. As a skilled project manager on the Communications Team, this role will service the Aledade enterprise, working cross-functionally with internal and external partners, to execute promotional strategies that elevate Aledade’s visibility and market presence in the healthcare technology sector. By leveraging AI tools and methodologies, the Brand Manager will scale brand governance, optimize asset workflows and maintain a consistent brand presence.
Candidates should be comfortable working remotely from anywhere within the US, across all US time zones.
Primary Duties
Awareness Efforts: Lead the development and execution of brand awareness campaigns and promotional initiatives. Oversee creative concept development, manage budget, leverage AI tools for persona/audience/message testing and work with business partners on multi-channel distribution. Track performance metrics and ROI, and leverage AI analysis to extract actionable insights to optimize campaign impact.
Solution Business Partner: In coordination with cross-functional stakeholders, support new business solutions (e.g. Assist, Turnkey) by developing positioning and supporting promotional activities. Leverage generative AI tools for rapid prototyping, copy variations, and project planning to accelerate launches.
Co-branding: Serve as the primary point of contact for all co-branding inquiries. Evaluate requests with a brand-first mindset, flagging risks and identifying potential opportunities for additional activations.
tandards: Help define and implement brand guidelines. Oversee incoming brand requests and optimize workflows. Maintain brand consistency across assets and systems through regular audits, compliance monitoring, training and the strategic use of AI-driven governance tools.
Research: Assist in brand awareness research and pulse monitoring efforts. Gathering quantitative and qualitative evidence to inform key communication decisions.
Minimum Qualifications:
Bachelor's degree in Marketing, Communications, Business Administration, or related field
5-7 years of experience in brand management, partnership marketing, or related role
Experience managing vendor relationships and external partnerships
Demonstrated knowledge of brand management principles and best practices
Hands-on experience utilizing generative AI tools (e.g. ChatGPT, Claude, etc.) for brand operations, testing, copywriting or creative direction.
Strong project management skills with ability to handle multiple initiatives simultaneously
Excellent written and verbal communication skills
Preferred KSA's:
Exceptional attention to detail and quality control
Strong analytical and problem-solving abilities
Ability to work independently and manage competing priorities
Cross-functional collaboration and relationship-building skills
Creative thinking with business-minded approach to brand challenges
Experience in health care, technology, or B2B industries preferred,
Experience working with Monday.com
Knowledge of digital asset management systems
