The Field Marketing Manager will elevate Aledade’s brand and market presence with experiential events by creating memorable experiences for our independent primary care and Federally Qualified Health Center (FQHC) partners. This role will lead the field marketing strategy in an assigned priority market for Aledade and will bridge Network Development (Sales), Performance Network (PN), Marketing, and Brand Strategy teams to design and execute impactful, localized engagement strategies to increase market penetration and brand awareness. By fostering meaningful relationships with independent physicians, healthcare associations, and FQHCs, this role will help drive the adoption of value-based care in their communities and generate new leads through targeted experiential events and curated messaging that resonates with local healthcare providers.
Primary Duties:
Lead Experiential Strategy. Design and manage experiential events, including roundtable dinners, tradeshows, networking events, webinars, and regional partnership activations, to build authentic relationships and enhance brand affinity.
Develop Market-Specific Campaigns. Create and localize high-impact campaigns, messaging, and materials tailored to each assigned market, collaborating with Campaigns, Digital Marketing, Brand Strategy and Portfolio Marketing to align with Aledade’s value proposition and the needs of regional providers.
Partner Cross-functionally with Network Development Leadership to Develop Strategic ABM Tactics. Identify and execute targeted account-based marketing strategies to accelerate the sales funnel, leveraging data-driven insights and collaborating closely with Regional Sales Directors, Growth Development Reps (GDRs) and Network Development Leaders (NDLs).
Market Engagement & Lead Generation. Build strong relationships with key opinion leaders, subject matter experts, influencers, and medical societies, acting as a trusted partner and advocate for value-based care in local communities.
Analytics, Reporting & Process. Leadership Measure and report field marketing impact through quantitative and qualitative KPIs. Use performance insights to refine campaigns and support the broader field marketing roadmap. Mentor junior staff and streamline event processes where needed.
Minimum Qualifications:
Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field
8+ years of experience in field marketing, account-based marketing, event marketing or experiential marketing, preferably within healthcare or a health system
Willingness to travel frequently within the designated state(s) and occasionally nationally for conferences, events, and meetings (approximately 35%)
2+ years of experience with marketing automation technology, preferably Hubspot.
Preferred knowledge, skills, and/or abilities:
Experience engaging with executive-level leaders, including physicians and healthcare decision-makers
Experience developing and executing regional marketing plans aligned with local KPIs and market dynamics
Demonstrated success in creating and executing experiential marketing tactics that drive lead generation, engagement and deepen relationships
Able to solve complex challenges creatively while managing multiple stakeholders
Strong understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs
Excellent ability to lead cross-functionally with sales and marketing teams and foster partnerships grounded in Aledade’s mission
Outstanding organizational skills and attention to detail
Experience in organizing and managing executive-level events and community engagements
Demonstrable experience successfully managing Agile projects
Physical Requirements:
Must carry a valid driver’s license and be able to drive within assigned territory
Must be able to travel via plane when needed
Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs
