Product Marketing Manager

Product Marketing Manager – Association & Fraternal

Austin, TX or Remote

We are looking for a Product Marketing Manager to serve as the go-to-market authority for our Association and Fraternal verticals within our product marketing organization. This role is responsible for owning the product story, driving adoption and revenue growth, and defining how our software is positioned and communicated in these markets. The Product Marketing Manager partners closely with Product, Sales, and Growth Marketing teams to ensure our solutions resonate with association and fraternal buyers—delivering compelling messaging and enablement that supports long-term success and pipeline growth.

What you'll do:

Vertical Market Expertise & Positioning

• Become the authoritative expert on the Association and Fraternal verticals, including buyer personas, key challenges, competitive landscape, and market trends
• Develop compelling, differentiated, and value-based messaging and positioning that clearly articulates the benefit of our software to associations, fraternities, sororities, and other member-based organizations
• Conduct ongoing research to monitor competitive solutions and identify opportunities to strengthen our market position
• Build deep understanding of customer goals and use cases to ensure product stories align with the needs of association executives, staff, national organizations, chapters, volunteers, and members
• Present market insights, positioning frameworks, and GTM recommendations to cross-functional leadership

Go-to-Market Strategy & Revenue Growth

• Develop and execute comprehensive GTM plans for new product launches, features, and major releases tailored for the Association and Fraternal verticals
• Define pricing, packaging, and launch success metrics in collaboration with Product and Sales leadership
• Partner with the Growth Marketing team to ensure marketing activities and events are targeted, relevant, and effective at driving pipeline
• Track, analyze, and report on GTM success metrics, competitive performance, and market penetration to inform future strategy
• Identify opportunities to expand product adoption and revenue within the Association and Fraternal verticals

Content Development & Cross-Functional Collaboration

• Define and create content across the buyer's journey, including case studies, demos, website content, and sales enablement materials
• Work closely with the Sales Enablement team to provide a complete suite of sales tools, including presentations, vertical-specific pitch decks, competitive intelligence, and product demos
• Serve as the essential link between Product, Sales, and Marketing teams, ensuring alignment on product story and go-to-market execution
• Partner with Product to advocate for Association and Fraternal market and buyer needs in roadmap planning and prioritization
• Collaborate with Sales and BDR teams to equip them with the tools and knowledge to win in these verticals

Marketing Operations & Documentation

• Maintain accurate records of GTM plans, campaign performance data, competitive research, and market insights
• Use marketing tools and platforms to manage and track launch status, pipeline impact, and content performance

AI-Enabled & Data-Driven Ways of Working

• Leverage approved AI tools and automation to improve marketing efficiency, content production, and research workflows
• Use data, dashboards, and AI-supported insights to monitor GTM performance and identify opportunities early
• Continuously build AI literacy and apply AI-enabled practices as part of day-to-day work
• Contribute to a culture of continuous improvement by identifying opportunities to streamline marketing workflows

What you'll bring:

• Bachelor's degree in Marketing, Business, or a related field
• 7+ years of progressive experience in Product Marketing, ideally within a B2B SaaS or enterprise software environment
• Experience marketing software or technology solutions to associations, fraternities and sororities, chapter-based organizations, or other member-based organizations strongly preferred
• Understanding of the needs and operating models of associations and fraternal organizations, including membership, chapter operations, financial management, events, engagement, and communications
• Proven success in developing and executing go-to-market strategies that drive measurable business results
• Exceptional written and verbal communication skills, with a proven ability to distill complex technical concepts into clear, concise, and compelling marketing narratives
• Strong analytical and strategic thinking, with experience using data to inform decisions and drive alignment across cross-functional teams
• Experience working cross-functionally with Sales and Product teams
• Takes ownership and drives projects forward without being asked
• Builds trust through consistency, clear communication, and follow-through
• Comfortable managing multiple priorities and projects simultaneously in a fast-paced environment
• Thrives in a collaborative, team-oriented culture
• Comfortable with camera-on meetings and executive-level communication
• Organized, analytical, and execution-focused with attention to detail
• Proficient with Windows, Microsoft Office, and marketing tools and platforms
• Excellent written and oral communication skills

Why This Role:

• Own the product story for the Association and Fraternal verticals as the primary go-to-market expert—with direct influence on how our software is positioned and sold
• Work at the intersection of product, sales, and marketing in a fast-paced, high-growth environment
• Operate in an AI-forward environment with access to modern tools that amplify your efficiency and impact
• Contribute directly to measurable outcomes—pipeline growth, product adoption, and market penetration—that matter to the business

Benefits:

The Company offers a comprehensive employee benefits program, including:

• Medical, dental, and vision insurance options
• 100% Employer paid short/long term disability
• Basic Life
• 401(k) option with 100% company match up to 4%
• Non-Exempt employees have a generous accrual policy
• 10 sick days annually
• 10 company paid holidays
• 6 weeks paid parental leave

Inclusion and Diversity: Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.

Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more. Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.

Interview Process & Expectations

Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.

To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual's judgment, problem-solving approach, and communication.

Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification.