Principal Product Manager, Loyalty & Referrals

Work with HelloFresh in Warsaw and its HelloTech organisation, HelloFresh’s global technology backbone with more than 1000 people, building the digital products that power our end-to-end food experience. From meal kits and ready-to-eat meals to specialty offerings like pet food and premium meat & seafood, HelloTech creates the platforms that bring tailored food solutions to millions of customers every month.

Our subscription-based, direct-to-consumer model relies on technology at every step, from customer-facing apps and personalization logic to pricing, forecasting, supply chain optimization, and initiatives that help reduce food waste. While our brands operate independently to serve distinct customer needs, they are united by shared platforms, data, and operational excellence built by HelloTech.

HelloTech works in autonomous, cross-functional alliances, each owning a specific product or domain end to end. By working with our Warsaw office, you will help shape scalable, data-driven products used across our markets, working with a modern tech stack and international teams to continuously improve how people discover, order, and enjoy HelloFresh’s products, today and in the future.

About the role: What's in the Box

This position is for a Principal Product Manager to hold accountability for the referral product: the experience across digital apps and websites, the behavioral mechanics that encourage customers to invite others, and the underlying systems that support experimentation and continuous improvement. The service provider will partner closely with Marketing to build experiences that drive commercial outcomes. Beyond the traditional program, there is genuine room to develop new forms of viral growth that expand past traditional referral models.

The referrals domain—one of the most critical channels for acquiring new subscribers—lives within the Engagement tribe. This tribe focuses on deepening relationships between consumers and core brands as the product ecosystem evolves into a daily kitchen companion. This is a highly visible mandate that receives sustained attention from senior leadership. This role does not include people management responsibilities.

At HelloTech, flexibility and cross-functional collaboration are core to the delivery of services. While this role is aligned to a specific Alliance, strong candidates may also be considered for opportunities across different teams or projects.

At HelloTech, flexibility and cross-functional collaboration are core to how we work. While this role is aligned to a specific Alliance, strong candidates may also be considered for opportunities across different teams or projects.

What you’ll do: The Recipe

• Drive accountability for the vision, roadmap, and strategic direction for the referral product across app and web platforms, alongside behavioral mechanics that turn engagement into referral growth.
• Build the metric framework that connects customer experience to referral behavior and, in partnership with Marketing, to commercial outcomes.
• Design the sharing mechanics, including incentives, rewards, and milestone moments that encourage user referrals.
• Optimize the referral journey end to end, from the initial sharing trigger through to the finalized acquisition of new users.
• Push beyond the legacy referral program to build new engines for viral growth, such as mechanisms that enable customers to create and distribute brand-aligned content within their own networks.
• Establish a fast experimentation practice to isolate key product levers, run clean tests, and efficiently decommission low-performing features.
• Partner with marketing and CRM teams to integrate programmatic communications—including push notifications, in-app messaging, and email—into the core referral experience.
• Collaborate closely with commercial counterparts on reward economics and promotional offer strategies.
• Engage directly with C-level and senior leadership to communicate product direction, defend strategic tradeoffs, and report delivery results.

What you’ll bring: The Ingredients

• Significant experience as a product lead at a large-scale B2C company, with a proven track record of building consumer products at scale and a strong intuition for customer behavior and emotional drivers.
• Direct experience in referrals, virality, or growth marketing loops, showing a comprehensive understanding of how to optimize user acquisition systems. Experience with products featuring built-in organic viral growth is a strong plus.
• A data-driven, commercial mindset with an understanding of how rewards shape customer behavior, relying on evidence rather than instinct to manage financial and behavioral tradeoffs.
• Strong UX instincts and genuine insights regarding what makes a great user experience, including a marketer's eye for user triggers.
• Executive presence, including comfort presenting to C-level stakeholders, defending complex strategic trade-offs, and operating under high-visibility scrutiny.
• Experience collaborating closely with marketing and CRM functions as direct cross-functional partners.
• A driver of AI utilization, both within client-facing features and across the operational workflows of product delivery management.

Above all, we are looking for individuals who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What we offer: The Toppings

• Global collaboration at scale: Collaborate with experienced engineers and product partners across HelloTech’s international teams, in a culture of active knowledge sharing.
• Technology with real-world impact: Build and operate modern systems at global scale, supporting 6+ millions of customers and complex supply chain operations.
• Technical/Product/Design leadership: Drive best practices and influence architecture/design, quality, and ways of working in an autonomous, product-led setup.
• End-to-end development/delivery: Drive decisions from problem definition to production, improving systems and enabling long-term scalability.
• Access to workspace at Warsaw Centre Point. The hub offers modern facilities including showers, breakout zones, outdoor space, cycle parking, and refreshments (coffee, soft drinks, and fruit).

Are you the missing ingredient? If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.

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