Senior Data Analyst, Growth Analytics (CRM)

CookUnity is looking for a Senior Analyst, Growth Analytics – CRM to own and scale our CRM analytics strategy. In this role, you will help deepen customer relationships, optimize retention, and drive lifetime value by building the measurement and insights engine behind our lifecycle marketing programs. You’ll partner with Marketing, Product, and Data Engineering to ensure CRM decision-making is data-driven and tied directly to business impact.

What You’ll Do

• Own the Analytics strategy for CRM, enabling CookUnity to deepen customer relationships, optimize retention, and drive lifetime value.
• Define and implement measurement frameworks to evaluate CRM campaigns, personalization initiatives, and lifecycle journeys.
• Partner closely with Marketing, Product, and Data Engineering to design and analyze experiments (A/B, holdouts, campaign lift) using appropriate statistical techniques (e.g., power analysis, statistical tests) that improve engagement and reduce churn.
• Build reporting and analysis to identify customer behaviors and signals that drive repeat orders, upgrades, and long-term loyalty.
• Develop and maintain automated dashboards to track CRM performance (activation, retention, reactivation, campaign impact).
• Ensure CRM decision-making is data-driven, linking campaign outcomes directly to revenue and retention.
• Present insights and recommendations to executive leadership with clear storytelling and high-quality visualizations.

Qualifications

• 5+ years of experience in analytics, with a strong focus on CRM, lifecycle, or growth analytics.
• Advanced proficiency with SQL; ability to pull, transform, and validate large data sets independently.
• Proven track record of applying measurement and experimentation techniques, including using statistical testing techniques, to evaluate CRM initiatives.
• Experience with business intelligence platforms (Tableau, Looker, or equivalent).
• Strong communication and storytelling skills; ability to turn complex data into actionable strategies for Marketing and Product leaders.
• Excellent English, both written and spoken, given HQ presence in the U.S.
• Thrive in a fast-paced startup environment, comfortable framing ambiguous problems and driving solutions with cross-functional partners.

Preferred

• Experience with CRM or campaign management platforms.
• Familiarity with web and app analytics tools (Amplitude, Mixpanel, Google Analytics, etc.).
• Understanding of ETL, data warehousing, and modeling concepts (we use dbt and Snowflake).

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!