Senior Manager - Media Relations

More about the role:

Burson Group India is looking for a Sr. Manager – Media Relations for our Mumbai location. The individual will join our team & work in the Media Team.

As a Sr. Manager - Media Relations you are expected to Build and Maintain Media Relationships. You will contribute to Burson Genesis’s performance by managing media and integrated communication (IC) programs, satisfying, and delighting clients, leading the team to work on strategy and execution of communications plans in collaboration with marketing and brand teams of respective relations clients.

What you'll do:

• Overseeing communications with the media, including preparing, editing, and proofreading articles, press kits, press releases, website postings, and other content.
• Develops, pitches and places positive stories by and about the client in appropriate business, trade and consumer media
• Cultivate and nurture relationships with journalists, editors, bloggers, influencers and media professionals.
• Strong written and verbal communication skill
• Oversees press events and takes part in media trainings, including drafting scenarios, and handle complex media inquiries.
• Addressing crisis situations promptly and directly, correcting misinformation, etc.
• Networking and coordination with media and influencers for interviews, articles, and relevant forums
• Create and maintain an active press calendar, media database & journalise profiles.
• Provide regular media coverage reports to internal stakeholders
• Implementing analytical strategies to identify potential for improvement of media relations and creating reports on media communications activities and results with actionable suggestions for improvement.
• Establish relationships with stakeholders & collaborate with various departments like Finance, HR, Marketing, Compliance etc.

AI-Powered Intelligence & Performance

• Embeds Burson proprietary AI tools as a core part of the marketing workflow — applying them to competitor research, content development, campaign performance analysis, and audience strategy to make marketing decisions faster and more informed.

Social Influencer Skills

• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.

Experience that contributes to success:

• Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communication
• 7+ years of work experience of handling media relations in a PR agency and has a significant network of connections with media outlets, reporters, etc.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency.