Hi I'm Alan Roth, I lead Product Marketing here at Jane, which means I spend my days thinking about how we tell Jane's story, understand the practitioners we serve, and grow thoughtfully, especially as we expand in the US. Outside of work, I'm a soccer player, a traveler whenever I can manage it, and a dad to two daughters who keep me honest about what actually matters.
This role sits at the center of Payments and Financial Services, one of Jane's fastest-growing product areas. Our integrated suite of financial products is core to how practitioners run their businesses. This person sets the go-to-market strategy for Jane's financial products portfolio including Payments, Clinic Financing, Payroll, and an expanding set of tools — and is accountable for its commercial results. We're looking for someone who thinks like a business owner, understands how financial features shape a practitioner's day-to-day operations, and can turn complex product capabilities into a value story that lands with the people who rely on Jane every day. You'll partner directly with Financial Services product leadership, marketing and customer success leadership, and set direction for other PMMs across the org.
This presents a unique, career defining opportunity to lead the adoption of Fintech in one of the most reputable, fast-growing, and AI-forward software companies serving health and wellness clinics.
Own the go-to-market strategy and execution for Jane's payments and financial products portfolio — starting with Jane Payments and expanding into Jane Capital, Jane Payroll, and future products — setting the narrative and sequencing.
Act as the internal authority on positioning, naming, and messaging architecture for payments and financial products, translating complex capabilities into value practitioners feel in their day-to-day operations, and setting the standard other PMMs build from.
Lead cross-functional launch strategy across Product, Support, Marketing, and Finance, and own the commercial outcomes those launches are measured against including adoption, revenue, and retention.
Sit at the leadership table as the voice of the customer and market: turn qualitative and quantitative signals into product opportunities, roadmap trade-offs, and pricing and packaging calls — bringing VP and exec stakeholders along with you.
Build alignment with Product, Sales, Support, and Marketing at the strategy level, shaping how teams think about payments and financial products across Jane.
Establish the frameworks, rituals, and playbook for how Jane plans, launches, and measures product marketing as the financial product suite grows, building the discipline the rest of the team can learn from and scale.
7+ years in Product Marketing or a related role, including direct experience owning go-to-market for payments, billing, or financial products within a SaaS platform.
A track record of operating as a strategic partner to VP or executive stakeholders — building the trust to influence pricing, packaging, and roadmap decisions.
Demonstrated ownership of commercial outcomes tied directly to your GTM work, with the analytical rigor to present a strong case with numbers.
Experience growing existing products and building from 0-1: establishing frameworks, playbooks, or team practices where none existed, and bringing a cross-functional org along with you.
A working understanding of how financial features serve a broader business workflow as part of how a practice runs day to day.
Experience marketing technology-forward or AI-powered features, and fluency using AI tools in your own workflow.
Exceptional storytelling and communication skills, with the range to shift between an exec-level narrative and detailed messaging depending on the room.
Comfortable being the senior voice representing product marketing to Product, Sales, Support, and Leadership. You set direction in ambiguity rather than waiting for one.
Healthcare SaaS experience is a plus.
Jane is a founder-led, high-growth SaaS company born in North Vancouver, British Columbia. We’re now a team of more than 800 people working remotely across Canada, the US, and the UK, united by our mission to help the helpers.
We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities. That level of impact means every person at Jane plays an important role in how we show up for our customers. We’re all responsible for being deeply connected to their needs, obsessed with improving their experience, and proud of the difference our work makes in their day-to-day lives.
Jane is growing fast, and that growth brings exciting challenges that call for adaptability, resilience, learning agility, and humility. We’re proud of what we’ve built and quick to admit what we don’t know yet. We listen, learn, and adjust as we go.
We’re also embracing the possibilities of AI, using it to work smarter, improve our systems, and create even better experiences for our customers and our team.
Our goal isn’t just delivery, it’s delight. We move quickly, communicate openly, and solve real problems together. If you’re energized by ambiguity, motivated by impact, and eager to learn with others, you’ll thrive at Jane.
At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. This role has an annual salary range of $170,900 – $231,200 USD. While that is a large range, it is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence.
Most new hires join at the accomplished stage, which for this role represents an annual salary of $191,000 USD. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge.
We believe in paying for growth. You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission.
Paying clearly is one of our compensation fundamentals. Watch this short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process.
We also offer a comprehensive benefits package, you can explore our benefits package here: Canadian Benefits · US Benefits
Jane takes job scams and candidate fraud seriously. Jane will only contact you from an @jane.app email address. We'll never contact you from a personal email, ask for payment, or request purchases during the hiring process. If something doesn't seem right, please reach out to us at [email protected] before sharing any personal information.
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Check AI displacement risk, transferable skills, and career alternatives for Principal Product Marketing Manager, Payments and Financial Services
The salary range for the Principal Product Marketing Manager, Payments and Financial Services position at Jane is USD 171k-231k/yr.
The Principal Product Marketing Manager, Payments and Financial Services position at Jane is based in United States. This is an on-site position.
The Principal Product Marketing Manager, Payments and Financial Services position at Jane is a Full time role.
The Principal Product Marketing Manager, Payments and Financial Services position at Jane requires 7+ yrs exp.
Principal Product Marketing Manager, Payments and Financial Services
Jane · USD 171k-231k/yr · On-site
